Advertising & Marketing Tools Directory
A curated list of popular advertising and marketing tools for e-commerce and internet products worldwide, designed to enhance marketing effectiveness and optimize ROI.
Amazon Advertising Tools
These tools are specifically designed for Amazon sellers to help optimize PPC ad campaigns, improve ACOS, and increase product visibility and sales.
Amazon Advertising Console
Official advertising management platform, providing comprehensive ad serving and data analysis functions.
Helium 10 Adtomic
An intelligent ad management tool under Helium 10, AI-driven optimization.
SellerApp Advertising Platform
Provides PPC analysis, automation, and optimization suggestions.
Teikametrics Flywheel
Utilizes AI to optimize Amazon and Walmart ad placements.
Ad Serving Platforms
These are the primary platforms for buying traffic and displaying ads, covering various channels from search engines to social media, suitable for promoting different types of internet products.
Google Ads
The world's largest advertising platform, covering Google Search, YouTube, GDN, etc. Essential for almost all internet products targeting global or European/American markets.
Meta Ads
Advertising platform covering Facebook and Instagram, with powerful user profiling capabilities, suitable for various internet products, especially C-end user apps, games, SaaS, etc.
LinkedIn Ads
Mainly for the B2B market, ideal for promoting enterprise-level SaaS, professional services, etc., allowing precise targeting based on company, job title, skills, etc.
TikTok Ads
Short video advertising platform, growing rapidly, especially popular among young users, suitable for promoting apps, games, and entertainment products.
WeChat Ads
Has the largest user base in China, delivering ads through official accounts, Moments, Mini Programs, etc., a core platform for reaching Chinese users.
Marketing Automation & CRM
These tools are used to manage leads, execute automated marketing processes (like email marketing, user journeys), and maintain customer relationships, forming the core components of modern digital marketing.
HubSpot
Offers free CRM and paid Marketing Hub, Sales Hub, Service Hub. An all-in-one platform, comprehensive features, especially popular with SMEs and SaaS companies.
Salesforce
Market leader, especially its Marketing Cloud and Pardot (now Marketing Cloud Account Engagement), powerful features, suitable for medium to large enterprises.
Marketo
Powerful B2B marketing automation platform with deep functionality, suitable for large enterprises. Now Adobe Marketo Engage.
Mailchimp
Started with email marketing, expanded to marketing automation and e-commerce features, ideal for startups and small businesses.
Data Analytics & Tracking Tools
These tools are used to measure ad performance, analyze user behavior, and optimize marketing campaigns, helping marketers make data-driven decisions.
Google Analytics
The most basic and widely used website and app analytics tool, free and powerful. GA4 is the latest version, offering more comprehensive user journey analysis.
AppsFlyer
Leading mobile app attribution platform (MMP), helping app developers track installs and user behavior across different channels.
Mixpanel
Focuses on user behavior event tracking and analysis, helping product teams understand how users use their products.
Hotjar
Provides heatmaps, scroll maps, session recordings, form analysis, and feedback polls to help understand how users interact with websites.
SEO & Content Marketing Tools
These tools are used to attract organic traffic and enhance brand visibility by optimizing website content and structure to improve search engine rankings and user experience.
SEMrush
All-in-one SEO and competitor analysis platform, offering keyword research, site audits, rank tracking, etc.
Ahrefs
Powerful link analysis and keyword research tool, helping optimize website SEO and content strategy.
Google Search Console
Essential for webmasters, understand how Google views your site, discover indexing issues and optimization opportunities.