Comprehensive Data Analysis Tools
Global mainstream and localized data analysis tools to support product growth and market insights.
User Behavior Analysis
Google Analytics (GA4)
Free and most widely used website and app user analysis tool, providing traffic sources, user profiles, event tracking, conversion funnels, retention analysis, and other features.
Mixpanel
Focused on event-driven user behavior analysis, providing powerful funnel analysis, retention analysis, user segmentation, message push, and other features.
Amplitude
Top-tier event-driven analytics platform with powerful features, highly favored by many tech companies, providing deep user behavior insights and cohort analysis.
Heap
"Auto-capture" technology automatically captures all user interaction data, with events defined later for analysis, simplifying the initial steps of data collection.
Pendo
Combines product analytics, user feedback collection, and in-app guidance to form a closed loop.
Hotjar
Visual analytics tool providing heatmaps, scroll maps, and session recordings to help understand user interaction with pages.
Microsoft Clarity
Free visual analytics tool by Microsoft, providing heatmaps and session recordings.
FullStory / LogRocket
Developer-friendly session recording and front-end performance monitoring, helping reproduce bugs and understand user issues.
Market & Competitor Analysis
SimilarWeb
Provides website and app traffic estimates, source analysis, audience profiles, keyword analysis, industry rankings, and more.
Semrush / Ahrefs
Specializing in SEO and content marketing analysis, also offering website traffic analysis, keyword research, competitor advertising analysis, and other functions.
data.ai (formerly App Annie)
Leading mobile market data and analytics platform providing app download volume, revenue estimates, user profiles, etc.
Sensor Tower
Important mobile application market intelligence tool providing competitor analysis, advertising intelligence, and more.
A/B Testing Analysis
Optimizely
Leading experimentation platform for running A/B tests, multivariate tests, and personalization, providing detailed test result analysis.
VWO
Provides easy-to-use A/B testing, user behavior analysis (heatmaps, recordings), and personalization features.
LaunchDarkly
Primarily used for feature flags, but also supports feature releases through control variables and analyzing their impact.
User Feedback Analysis
SurveyMonkey / Typeform
Used to create and distribute user questionnaires, collecting qualitative/quantitative feedback data.
UserTesting
Real human user testing platform, obtaining real thoughts and behavior recordings of users while using products.
App Store / Google Play Reviews
User reviews from major app stores are important sources of feedback, requiring tools or manual monitoring and analysis.
Zendesk / Intercom
Customer support tools containing a large amount of user issues and feedback in tickets and chat records that need analysis.
China-Specific Tools
User Behavior Analysis
Sensors Data
Leading user behavior analysis platform in China, comparable to Mixpanel/Amplitude, offering private deployment, compliant with China's data security regulations.
GrowingIO
Mainstream user behavior analysis tool providing a combination of auto-capture (click selection) and event tracking solutions.
Zhuge IO
Well-known intelligent data decision platform in China, supporting multi-dimensional user behavior analysis.
Umeng+
Under Alibaba Group, with a massive user base in app statistics and analytics, providing basic analysis, push notifications, sharing services, and more.
Baidu Analytics
Widely used traffic statistics and analysis tool for websites in China, similar to Google Analytics.
WeChat Official Accounts/Mini Program Backend
Provides official basic data analysis, crucial for products based on the WeChat ecosystem.
Market & Competitor Analysis
Qimai / ASO100
Mainstream App Store and Android market data analysis tools, providing ranking lists, download volume estimates, keyword optimization (ASO), and other features.
QuestMobile / iiMedia Research / Analysys
Well-known third-party mobile internet data research institutions in China, publishing industry reports and app MAU/DAU data.
Chinaz / Aizhan
Providing website traffic inquiry, SEO data analysis, etc., with data sources and algorithms more focused on the domestic market.
A/B Testing Analysis
Sensors Data/GrowingIO Built-in A/B Testing
Mainstream user behavior analysis platforms in China typically integrate A/B testing functionality.
Volcano Engine A/B Testing (formerly DataTester)
Under ByteDance, with powerful features supporting multiple experiment types.
User Feedback Analysis
WJX.cn
The most commonly used online questionnaire survey tool in China.
Tencent Questionnaire (wj.qq.com)
Free questionnaire tool produced by Tencent.
Various App Store Reviews
China's Android ecosystem is fragmented, requiring attention to reviews from multiple app stores.
Other Region-Specific Tools
Europe
Matomo (Piwik)
Open-source privately deployable website analytics tool, GDPR compliant, suitable for the European market.
Russia
Yandex.Metrica
Popular free website analytics tool offering powerful features like heatmaps and session recordings.
South Korea
Japan
Yahoo! Access Analysis
Once an important website analysis tool in Japan, though Google Analytics is now more widespread.
Southeast Asia
Lazada Business Advisor
Seller data analysis backend built into the Lazada e-commerce platform.
Shopee Business Insights
Seller data analysis backend built into the Shopee e-commerce platform.
Split Dragon
Third-party analysis tool for Southeast Asian e-commerce platforms.
Data Analysis Tool Selection Recommendations
- For global products, it's recommended to prioritize international mainstream tools like Mixpanel, Amplitude, and GA4.
- For the Chinese market, consider prioritizing localized tools like Sensors Data and GrowingIO to ensure data compliance.
- Choose based on business stage: startups can use GA4/Clarity, while growth-stage businesses should introduce event analysis and A/B testing platforms.
Social Media Platforms
Weibo, Zhihu, Bilibili, Xiaohongshu, etc., where users discuss and provide feedback on product issues.