Influencer ROI Calculator

Calculate the return on investment for your influencer marketing campaigns

Platform Selection

Campaign Details

Advanced Settings

ROI Summary

-44.0%
Loss
$2,800.00
Expected Revenue
$5,000.00
Campaign Cost

Detailed Metrics

Total Reach80,000
Engaged Users2,800
Expected Conversions56
Cost per Engagement$1.79
Cost per Conversion$89.29
Revenue per Follower$0.03

Performance Indicators

Engagement Rate3.5%
Conversion Rate2%
Reach Rate80.0%

Platform Benchmarks

Instagram

Avg. Engagement:3.5%
Avg. Reach:80%
Avg. Conversion:2%

YouTube

Avg. Engagement:4.2%
Avg. Reach:85%
Avg. Conversion:3.5%

TikTok

Avg. Engagement:5.8%
Avg. Reach:90%
Avg. Conversion:1.8%

Twitter

Avg. Engagement:2.1%
Avg. Reach:70%
Avg. Conversion:1.5%

Optimization Tips

Improve ROI:

  • • Choose influencers with higher engagement rates
  • • Negotiate better rates for long-term partnerships
  • • Focus on micro-influencers for better conversion rates
  • • Use clear call-to-actions in campaigns

Track Performance:

  • • Use unique discount codes for tracking
  • • Monitor engagement metrics closely
  • • A/B test different content formats
  • • Analyze audience demographics and interests