Global Marketing Calendar

Providing important holidays and marketing events worldwide for cross-border e-commerce sellers

2025 Global Marketing Calendar

Holidays, marketing dates, and event suggestions for major countries/regions

Singles Day (11.11)

Hot

November 11, 2025

The largest shopping festival in the world, originating from China

Applicable Regions:

AsiaGlobal

Main Countries:

ChinaSingaporeMalaysiaThailand

Marketing Tips:

Start warming up one month in advance, set up pre-sales and deposit promotions

Shopping Festival

Christmas

Hot

December 25, 2025

Important Western traditional holiday and one of the biggest shopping seasons of the year

Applicable Regions:

GlobalNorth AmericaEuropeOceania

Main Countries:

United StatesUnited KingdomGermanyFranceCanadaAustralia

Marketing Tips:

Start preparing Christmas promotions from November, design holiday-themed packaging and gifts

Traditional Holiday

Halloween

Hot

October 31, 2025

Western traditional holiday featuring costumes, decorations, and candy

Applicable Regions:

North AmericaEurope

Main Countries:

United StatesCanadaUnited KingdomGermany

Marketing Tips:

Start listing Halloween-themed products in September, focus on decorations and costumes

Traditional Holiday

Valentine's Day

Hot

February 14, 2025

A holiday celebrating love and romance

Applicable Regions:

GlobalNorth AmericaEuropeAsia

Main Countries:

United StatesUnited KingdomFranceJapanSouth Korea

Marketing Tips:

Start promotions mid-January, focus on gifts, jewelry, chocolates, and flowers

Traditional Holiday